Ray Knotts

Senior Director, Demand Management, TVA Business Operations

Tennessee Valley Authority (TVA)

Ray Knotts featured image

Ray is a senior-level electric utility professional who values building effective teams, relationships, and win-win outcomes. The energy that comes from a group of people on mission has driven his 25+ years at the Tennessee Valley Authority (TVA).

During this time, Ray has been fortunate to serve in key positions of leadership with excellent teams in Commercial organizations, Economic Development, and Government Relations areas. These positions have included senior-level roles with responsibilities including large teams, substantial budgets, key stakeholders, and new innovations.

In his current role he leads a multi-functional team of nearly 100 employees and more than 100 contractors, who make life better in the Tennessee Valley every day. In this role he:

  • Leads the strategy and teams providing demand response, energy efficiency, distributed generation, and customer-facing capacity programs responsible for creating an operational capacity of nearly 3,000 MW and providing sizeable participant benefits
  • Oversees a 5-year budget plan of nearly $2 billion
  • Is a key strategist for enterprise power supply and customer initiatives

Other career accomplishments include:

  • Leading transformational economic development projects with world-leading companies like Google, Nissan, and multiple other Fortune 500 companies
  • Growing TVA’s influence and reputation with customers, members of congress, the White House, and other elected officials
  • Building TVA’s Board-approved, enterprise-wide Distributed Energy Resource strategy for CEO, CFO, and CERO
  • Developing program offerings that support TVA’s mission while providing billions to end-use participants over 15+ years

His wife, three sons (ages 22, 21 and 17), and chocolate Labrador keep him grounded in life and the ideals of servant leadership. In his spare time, he enjoys coaching youth sports, history, reading, laughing, and church.